College Coop: Marketing Solutions Assistant
Deliver the best possible experience and promote the value Independence Blue Cross brings to our Business to Business (B2B) audiences through marketing strategies and communications.
College Student Job Description:
The Marketing Solutions College student will work with the Client & Broker Marketing Team in addition to Sales, Product, Informatics, and Creative teams to support the development of sales presentations, marketing collateral, and B2B social media strategy. Responsibilities include, but are not limited to:
· Supports the development and implementation of marketing strategies and communications to support employer group accounts.
· Works with Sales, Product, Informatics, and Creative teams to create sales presentations and marketing collateral.
· Strengthens the execution of B2B marketing and communications deliverables for customer-facing audiences and channels.
· Leads B2B social media strategy, in partnership with our social media Team, to plan B2B social content and develops schedule of social posts to come from our Sales teams.
· Collaborates in the development of member specific collateral and communications to address unique account requirements.
· Participates in dry run meetings to ensure presentations are cohesive and supports any changes needed prior to finalization of decks.
· Assists with event marketing needs for sales audiences (group, broker, and consultant).
Required Skills:
· Knowledge of marketing and communication principles, practices, and techniques.
· Ability to manage/prioritize multiple projects in a deadline-oriented environment with direction.
· Strong written and verbal communication skills.
· Professional presence working with all levels of staff.
Majors:
· Marketing
· Communications
· Public Relations
Diversity, Equity, and Inclusion
At Independence, everyone can feel valued, supported, and comfortable to be themselves. Our commitment to equity means that all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. We stand together to speak out against injustice and to break down barriers to support a more inclusive and equitable workplace. Celebrating and embracing the diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
About Our Company
Serving more than 8 million people nationwide, including 2.5 million in southeastern Pennsylvania, Independence Health Group — together with its subsidiaries — is the leading health insurance organization in the Philadelphia region. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.
At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com. We’re revolutionizing health care, and our focus is on you!
Equal Employment Opportunity
Independence Blue Cross is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Agency Disclaimer
All resumes submitted directly to an Independence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross and the Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross or the Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.