Manager Client Marketing & Engagement
Elevate how the organization engages clients, consultants, and brokers through compelling presentations, high impact meetings, and tailored engagement strategies. Partner closely with Sales, Account Management, Clinical, Network, and Product teams to craft client specific storylines that clearly articulate the company’s value, differentiate offerings, and support growth and retention across new and existing accounts. Drive the ideation and execution of high-profile client events and forums that demonstrate the company’s value and role as an industry thought leader.
Responsibilities
1. Serve as a strategic advisor and partner to Sales by shaping and governing client specific narratives and storylines that align the company’s capabilities, outcomes, and solutions to each client’s unique needs, priorities, and challenges. Set standards and direction to sales teams on presentation structure, messaging flow, and data visualization.
2. Managed and oversee the development of high quality, executive level client presentations, including finalist presentations, renewals, quarterly business reviews (QBRs), utilization and performance reviews, and proposal related materials ensuring consistency, impact, and executive readiness.
3. Manage large-scale Sales forums to showcase company’s products, services, and value, owning end‑to‑end strategy and execution including program design, speaker identification and preparation, presentation development, and attendee management.
4. Oversee client-specific well-being programming and the management of wellness credits, vendors, and incentives. Collaborate strategically with Clients and Account Management to align programs to client goals, maximize value, and support engagement, retention, and long-term relationships.
5. Partner at a strategic level with Sales and Account Management to design and evolve client engagement strategies that support retention, upsell, and cross-sell opportunities. Direct the development of client materials that are tailored to specific market segments (e.g., education, health systems, broker, etc.) integrating client feedback, win/loss insights, and market trends to continuously refine engagement approaches.
6. Provide leadership, coaching, and performance management for a team supporting strategic sales and client engagement efforts, setting priorities, allocating resources, and ensuring delivery against business objectives.
7. Identify, evaluate, and implement automated tools and scalable approaches to streamline development of client materials while maintaining customization where it matters most. Continuously optimize processes to improve efficiency, reduce rework, and support sales productivity.
8. Demonstrate and apply deep market expertise including knowledge of carriers, key health care drivers, competitive dynamics, and customer needs. as well as customer needs and business trends. Stay ahead of industry o, sales enablement, data visualization, and presentation technology trends to proactively evolve team capabilities and best practices.
Qualifications
· Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant professional experience.
· Minimum of 8+ years of progressive experience in marketing, communications, sales enablement, or client engagement, with demonstrated impact in complex, matrixed organizations.
· Proven expertise in developing executive-level, client-facing presentations and storytelling, particularly for high-stakes environments such as finalist presentations, renewals, QBRs, and strategic growth discussions.
· Demonstrated ability to tailor messaging for senior client stakeholders, consultants, and brokers.
· Strong ability to translate complex data, healthcare concepts, and analytical insights into clear, persuasive narratives that align with client priorities and business objectives. Advanced proficiency in data visualization and presentation best practices.
· Demonstrated experience serving as a strategic partner to Sales and Account Management, with a strong understanding of sales cycles, client decision-making, and retention and growth strategies. Ability to proactively anticipate needs and influence outcomes through compelling communication.
· Excellent written, verbal, and visual communication skills, with the confidence to provide constructive, actionable feedback on messaging, creative concepts, and presentation effectiveness in alignment with business goals.
· Proven leadership experience, including coaching, mentoring, and prioritizing work for a team supporting multiple concurrent sales and client engagement initiatives. Ability to balance strategic direction with hands-on execution.
· Strong project and stakeholder management skills, with the ability to manage multiple priorities, meet tight deadlines, and collaborate effectively across Sales, Account Management, Clinical, Network, Product, and Marketing teams.
· Demonstrated experience identifying and implementing process improvements, scalable tools, or automation to increase efficiency, reduce rework, and enhance sales productivity while maintaining appropriate customization.
· Solid understanding of the healthcare and health insurance landscape, including carriers, market dynamics, key industry drivers, and emerging trends.
· Commitment to staying current on advancements in sales enablement, presentation technology, and client engagement strategies.
· High level of professionalism, adaptability, and sound judgment, with the ability to thrive in a fast-paced environment.
IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
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Inclusion and Belonging
At IBX, everyone can feel valued, supported, and comfortable to be themselves, and all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. Celebrating and embracing diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
About Our Company
Serving more than 8 million people nationwide, including 2.5 million in southeastern Pennsylvania, Independence Health Group — together with its subsidiaries — is the leading health insurance organization in the Philadelphia region. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.
At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com. We’re revolutionizing health care, and our focus is on you!
Equal Employment Opportunity
IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Agency Disclaimer
All resumes submitted directly to an Independence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross and the Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross or the Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.