Marketing Solutions Specialist
Our organization is looking for dynamic individuals who love to learn, thrive on innovation, and are open to exploring new ways to achieve our goals. If this describes you, we want to speak with you. You can help us achieve our vision to lead nationally in innovating equitable whole-person health.
This Marketing Solutions Specialist works closely with Sales, Product, Informatics, Marketing, and Creative teams to create sales presentations and marketing collateral to support finalist presentations, utilization reviews, sales meetings, and client-specific campaign. Responsibilities include:
· Develops and implements marketing strategies and communications to support employer group accounts.
· Works closely with Sales, Product, Informatics, Marketing, and Creative teams to create sales presentations and marketing collateral to support finalist presentations, utilization reviews, sales meetings, and client-specific campaigns.
· Drives the execution of B2B marketing and communications deliverables for customer-facing audiences and channels.
· Plans content and delivery of customer channels, such as quarterly placemats, monthly emails, and weekly e-newsletters.
· Leads the development of member specific collateral and communications to address unique account requirements.
· Participates in dry run meetings to ensure presentations are cohesive and addresses any changes needed prior to finalization of the deck.
· Provides input to development of the IBX Value story, providing feedback on emerging client trends and needs.
· Supports event marketing needs for sales audiences (group, broker, and consultant).
· Demonstrates strong understanding of customer and business needs and continually identifies and explores new client-facing ideas and opportunities.
QUALIFICATIONS
· Bachelor's degree in Communications, Marketing, or related field or equivalent work experience
· 3+ years of marketing, communications, or related experience.
· Working knowledge of marketing and communication principles, practices and techniques.
· Demonstrated ability to manage and prioritize multiple projects in a deadline-oriented environment.
· Proven ability to work well with all levels of staff.
· Ability to work in a fast-paced environment and work well under pressure.
· Strong written and verbal communication skills.
· Willingness to work extended hours as needed
Independence has implemented a “Hybrid” model which consists of Associates working in the office 3 days a week (Tuesday, Wednesday & Thursday) and remotely 2 days a week (Monday & Friday). This role is designated as a role that fits into the “Hybrid” model. While associates may work remotely on our designated remote days, the work must be performed in the Tri-State Area of Delaware, New Jersey or Pennsylvania.
Independence Blue Cross is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Diversity, Equity, and Inclusion
At Independence, everyone can feel valued, supported, and comfortable to be themselves. Our commitment to equity means that all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. We stand together to speak out against injustice and to break down barriers to support a more inclusive and equitable workplace. Celebrating and embracing the diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
About Our Company
Serving more than 8 million people nationwide, including 2.5 million in southeastern Pennsylvania, Independence Health Group — together with its subsidiaries — is the leading health insurance organization in the Philadelphia region. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.
At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com. We’re revolutionizing health care, and our focus is on you!
Equal Employment Opportunity
Independence Blue Cross is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Agency Disclaimer
All resumes submitted directly to an Independence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross and the Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross or the Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.