Social Media Community Management Specialist
Qualifications
- Bachelor’s degree (with background in Journalism, Digital Marketing, PR, Communications or related field) or comparable experience
- 3+ direct social media experience (in-house or agency); 5+ years of marketing experience preferred
- Excellent written and oral communications skills, including the ability to persuasively present social media strategies in a meaningful and relevant way
- Proven ability to influence cross-functional teams without formal authority (matrix management)
- Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs and applications evolving in social media/networking.
- Expertise and in-depth knowledge of social media channels including but not limited to:
- All native social platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube.
- Wordpress or other blogging platforms
- Comprehensive social media communications management solutions such as Hootesuite, Khoros, Sprinklr, or Sprout Social
- Review forums including Yelp and Google My Business
- Working knowledge of CMS, SEO, Google Analytics/Keywords Proven ability to combine conceptual, creative and strategic thinking with tactical execution
- Strong interpersonal, negotiating and diplomatic skills required to effectively manage relationships with diverse internal and external contacts
- Ability to work in a fast-paced, deadline driven environment, work independently, while remaining a team player
- Strong project management and organization skills
- Ability to think strategically, analyze data, and recommend tactics/strategies to drive growth
- Flexibility to work weekends and travel locally
- Working knowledge of basic photo and video editing tools
Diversity, Equity, and Inclusion
At Independence, everyone can feel valued, supported, and comfortable to be themselves. Our commitment to equity means that all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. We stand together to speak out against injustice and to break down barriers to support a more inclusive and equitable workplace. Celebrating and embracing the diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
About Our Company
Serving more than 8 million people nationwide, including 2.5 million in southeastern Pennsylvania, Independence Health Group — together with its subsidiaries — is the leading health insurance organization in the Philadelphia region. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.
At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com. We’re revolutionizing health care, and our focus is on you!
Equal Employment Opportunity
Independence Blue Cross is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Agency Disclaimer
All resumes submitted directly to an Independence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross and the Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross or the Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.