College Co-op: College Co-op: Government Markets – Medicare Marketing Analyst
- 📁
- Internship/Co-Operative
- 📅
- Nov 20, 2025 Post Date
- 📅
- 250860 Requisition #
College Co-op: Government Markets – Medicare Marketing Analyst
About the Department
We are a dynamic team of marketing professionals committed to driving innovation and collaboration. Our focus is on planning, coordinating, and executing multi-channel marketing campaigns and communications that support all agent distribution channels, including direct sales.
Co-op Role Overview
As a Medicare Marketing Analyst Co-op, you will gain hands-on experience in marketing strategy and execution within the healthcare industry. You’ll work closely with our team to support campaigns, ensure compliance, and contribute to projects that make an impact.
Key Responsibilities
Your responsibilities may include, but are not limited to:
- Developing content for marketing campaigns (mail, email, text messages)
- Creating and updating marketing materials to support all sales channels
- Routing marketing materials through review and approval processes
- Testing digital tools and platforms
- Assisting with campaign setup and execution
- Tracking campaign performance (responses, leads, applications)
- Supporting budgeting activities, including invoice tracking
- Ensuring all materials comply with CMS Medicare Marketing guidelines and internal compliance standards
Required Skills & Qualifications
The ideal candidate will demonstrate:
- Strong written and verbal communication skills for interaction with clients, vendors, and internal teams
- Ability to work independently with minimal supervision while being a strong team player
- Proactive and productive work style with attention to detail
Accepted Majors
- Marketing
- Business
- Communications
Classification
- Junior
- Senior
- Recent graduate (within one year of program start date)
GPA Requirement
- 3.2 or higher
Inclusion and Belonging
At IBX, everyone can feel valued, supported, and comfortable to be themselves, and all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. Celebrating and embracing diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
About Our Company
Serving nearly 10 million people in 25 states and the District of Columbia, including 2.5 million in southeastern Pennsylvania, Independence Health Group is the leading health insurance company in the Philadelphia region, and we’re expanding across the country. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.
At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com. We’re revolutionizing health care, and our focus is on you!
Equal Employment Opportunity
IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Agency Disclaimer
All resumes submitted directly to an Independence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross and the Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross or the Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.