College Coop: Core Marketing Analyst (MS)
Department Overview:
The Member Retention team is dedicated to creating a positive experience for our Medicare Advantage and Medicare Supplement members. We achieve this by developing compelling, informative, and compliant materials that educate, engage, and build trust — helping members feel confident in their healthcare choices and encouraging continued enrollment.
Co-op Job Description:
The Core Marketing Analyst Co-op will support the Member Retention team in the development and review of marketing and mandatory materials. This includes ensuring compliance with CMS Medicare Marketing guidelines, maintaining brand standards, and assisting with digital campaign setup and tracking. The role offers hands-on experience in healthcare marketing, compliance, and member engagement strategy.
Key responsibilities may include (but are not limited to):
· Creating and updating mandatory materials to support member retention
· Editing and reviewing marketing and compliance documents
· Routing materials through internal review and approval processes
· Ensuring alignment with CMS Model documents and brand standards
· Assisting with digital campaign setup, tracking, and reporting
Required Skills and Qualifications
The ideal candidate will demonstrate:
· Strong professionalism, communication, and collaboration skills
· Excellent verbal and written communication abilities
· Strong organizational and time management skills
· Proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint)
· Customer service mindset and a team-oriented attitude
· Attention to detail and problem-solving abilities
Accepted Majors:
· Business Administration
· Marketing
· Public Health
· Healthcare Management
· Communications
Classification:
· Senior
· Recent graduate (within one year of program start date)
GPA Requirement:
3.2+ and higher
IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app.
Inclusion and Belonging
At IBX, everyone can feel valued, supported, and comfortable to be themselves, and all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. Celebrating and embracing diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
About Our Company
Serving more than 8 million people nationwide, including 2.5 million in southeastern Pennsylvania, Independence Health Group — together with its subsidiaries — is the leading health insurance organization in the Philadelphia region. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.
At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com. We’re revolutionizing health care, and our focus is on you!
Equal Employment Opportunity
IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Agency Disclaimer
All resumes submitted directly to an Independence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross and the Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross or the Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.